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Swan Hill Inc Reports

Swan Hill Inc has developed a Seven Year Strategic Plan which runs from 2001 - 2014 and provides long term guidance to Swan Hill Inc in the expenditure of its marketing funds which is undertaken via its Annual Marketing Plan and Budget. The Annual Marketing Plan and Budget is a seperate docuemnt but should be read in conjunction with this overall Seven Year Strategic Plan.

This strategy has been developed by the Board of Swan Hill Incorporated which specifically includes representatives of tourism and hospitality, retail, industrial, trade and professional service sectors, a number of skills based positions including, finance and legal and a Councillor of the Swan Hill Rural
City Council. The development of this strategy involved a review of the initial Five Year Plan (2002-2007), a situation analysis, the establishment of a clear vision for the future, a review of the purpose of the Board of Swan Hill Inc, and the establishment of objectives and strategies to deliver on the collective agreed vision for the Swan Hill region.

This Strategy also draws on the wider strategies developed by Swan Hill Rural City Council and Swan Hill Inc including:

  • Swan Hill Rural City Economic Development Strategy 2007-2010
  • Swan Hill Rural City Council Plan 2006-2010
  • Swan Hill Incorporated Five-Year Plan 2002-2007 Evaluation Report

This Seven Year Strategy will be reviewed and revised to ensure its relevance to the needs of promoting the Swan Hill region.